The Most Popular Fashion Designers in Rap Music According to Statistics

Meek Mill has his Balmain jeans, Jay Z‘s got his Louis slippers, and Migos have got their Versace. But which designer is the most popular of them all? In cooperation with Rap Genius, GQ took to its own experiment recently and measured the most popular fashion designers among rappers by analyzing the frequency of designer names being referenced in hip-hop music. In total, about 7,000 songs dating back to the year 2000 were measured. Is Gucci really that much a league of its own?

The 10 most mentioned designers in the past 15 years:

1. Gucci – 0.01987
2. Versace – 0.00708
3. Prada – 0.00351
4. Chanel – 0.00206
5. Louis Vuitton – 0.00206
6. Fendi – 0.00149
7. Dior – 0.00114
8. Givenchy – 0.00099
9. Ralph Lauren – 0.00083
10. YSL/Saint Laurent – 0.00076

Peak year of mentions for each brand from 2000-2015:

Manolo Blahnik – 2000
Moschino – 2001
Prada – 2002
Karl Lagerfeld – 2002
Burberry – 2003
Louis Vuitton – 2006
Dolce & Gabbana – 2006
Pucci – 2006
Gucci – 2008
Dior – 2008
Ralph Lauren – 2008
Mulberry – 2008
John Galliano – 2008
Phoebe Philo – 2008
Fendi – 2009
Lanvin & Vivienne Westwood – 2009
Christian Louboutin – 2010
Marc Jacobs – 2010
Valentino – 2010
Isabel Marant – 2010
Rick Owens – 2010
Jeremy Scott – 2010
Missoni – 2010
Betsy Johnson & Hermès – 2010
Versace – 2011
Tom Ford – 2011
Hedi Slimane – 2011
Michael Kors – 2011/2014
YSL/Saint Laurent – 2014
Chanel – 2015
Givenchy – 2015
Balmain – 2015
Maison Margiela – 2015
Alexander McQueen – 2015
3.1 Phillip Lim – 2015
Diane von Furstenberg – 2015