For this campaign, Pharrell collaborate with four artists: New York City-based contemporary artist Todd James, Iraqi-British architect Zaha Hadid, Japanese contemporary artist Mr. (a former protégé of Takashi Murakami) and New York City-based artist, photographer and director Cass Bird. The “Artwork” collection is comprised of 10 Superstar sneakers that feature a different graphic treatment on each shoe, where each artist brought forth their own personal creative flair to the Shelltoe of four Superstars, while Pharrell designed six of his own in an exploration of color and its relationship with life force and energy. Each design is offered in black or white colorways. These models are designed to be mixed and matched in a number of ways, allowing some creative expression to the wearer.
The Pharrell Williams x Supershell x adidas Originals 2015 fall/winter “Artwork” collection is set for a limited release in different regions around the world. Check out the video for the campaign below, which is followed by four other shorts where Pharrell explains each artist and what they brought to their respective shoes.