HYPETRAK Presents: The Beats 1 Strategy
An expertly curated panel of hosts seems to be the secret ingredient to a winning modern radio station.
The folks over at HYPETRAK have analyzed the path and choices Apple has made regarding its new music streaming service, and particularly, its roster of hosts for its 24/7 worldwide Beats 1 Radio station. From widespread cynicism over the tech giant’s choice to helm a streaming service, to doubt over the success of a radio station, Apple has largely proved everyone wrong. With calculated moves and strategic hires, Beats 1 Radio has gone on to curate a powerful panel of hosts and a quality schedule. Featuring shows that will appeal to everyone, head over to HYPETRAK to take a closer look at how Beats 1 is setting itself apart.
Apple has been slowly culling talent across the board for its radio, recruiting a unique blend of influencers to host the 24-hour service. The paramount task of helming Beats 1 will be three accomplished radio hosts, all poached from other respected stations. These individuals include BBC’s Zane Lowe, Hot 97’s Ebro Darden and RinseFM’s Julie Adenuga, all possessing expansive preferences in genres of music. In addition to these three mainstays, a group of meticulously selected guests will also take part in hosting, which include rock legend Elton John, global hip-hop star Drake, social media personality Josh “The Fat Jew” Ostrovsky, Vampire Weeknd’s Ezrea Koenig, the enigmatic Jaden Smith, musician collective Soulection and more.
