Amid a recent report that the Apple Watch isn’t exactly a blockbuster on the market, the Cupertino-based tech behemoth continues to push various use cases for the watch. A new series of commercials highlighting the ubiquity of the device have been released, projecting a kind of nouveau-jetset lifestyle as wearers travel, work out and begin new chapters of their lives. Two of the commercials are set in some of the world’s cultural capitals – Berlin and Beijing – finding two friends exploring new cultures, while the other two focus on improving oneself on the domestic front. As always, Apple’s creative direction here is nothing less than charming – but is the charm enough to prompt you to strap on the Apple Watch? Enjoy the pieces here and be sure to leave comments and experiences below.