Zalando Is Bread & Butter's New Stakeholder

Following the various hurdles Bread & Butter has faced since filing for insolvency and canceling

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Fashion
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Following the various hurdles Bread & Butter has faced since filing for insolvency and canceling its January 2015 show late last year, Zalando’s latest investment in the fashion franchise may mark a turn around for the once prolific Berlin institution. With little to no specification given on the size of said investment, we can confirm that Bread & Butter intends to use the influx of funding to counteract its insolvency by October of this year. Despite trade show founder Karl-Heinz Müller’s role remaining yet unspecified within future plans, Bread & Butter will be focusing all of its attention on this year’s summer event in Berlin with plans for a new show concept being revealed later this year. Despite Zalando’s efforts to improve the trade show’s fashion credibility by enlisting the help of people like Cara Delevingne and promoting e-commerce collaborations with Topshop and Gap, the future of Bread & Butter still remains very much a mystery. Stay tuned for more information.

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