Whilst the preexisting edition of New York Fashion Week is still without a sponsor, after Mercedes-Benz last week halted its seven-year association with the show, it has been announced that the inaugural New York Fashion Week: Men’s will be sponsored by American automotive institution Cadillac. “I am very much interested in taking Cadillac into the world of fashion,” Cadillac President Johan de Nysschen told Bloomberg on Friday. “The whole idea of beginning to strengthen Cadillac’s position as a lifestyle brand is very much central to our mission. This is a good start. … It should be interpreted as a clear statement of intent that we will walk with a heavy footstep in the fashion world.” Other sponsors confirmed for the show include Shinola, Amazon Fashion and Dreamworks, whilst John Varvatos, Ralph Lauren, Calvin Klein, Tommy Hilfiger, Michael Kors and Thom Browne are amongst those slated to feature. New York Fashion Week: Men’s runs July 13-16 at Skylight Clarkson Square in downtown Manhattan. Find out more at cfda.com.
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