The Ralph Lauren Concept Store in Milan Will Only Welcome VIP Customers by Personal Appointment

Shopping is at the bottom of the list of objectives for Ralph Lauren‘s latest concept store set to open in Milan. Occupying 11,840 square feet on Via San Barnaba, the structure built in 1941 houses RL’s purple label and made-to-measure services, amongst a long list of other luxuries. Created to fully submerge high-profile clients in the RL universe, appointments are one-on-one and can be accompanied by food and drink on the terrace of the building. In the words of Ralph Lauren himself, “I wanted to create an elegant custom experience for my best clients that could become the ultimate expression of luxury.”