Porsche's New $100 Million USD Headquarters in Atlanta With Race Tracks and Museum

The largest investment Porsche has made outside of Germany now resides in Atlanta, with the company’s new North American headquarters costing $100 million USD to develop. Having called Atlanta home since 1998, the new flagship was developed to expand the automotive company’s footprint in the United States and North America. Spanning 27 acres, the headquarters serve as a space to connect with current and prospective owners, with stunning amenities for those who drive a Porsche and those who want to. The Porsche Experience Center includes a 1.6-mile high speed race track, an off-course road along with two handling courses, and a kick plate course, so drivers can learn how to react when their car loses traction. Inside, there’s a human performance center where experts can optimize the fitness of the driver. Of course, the experience isn’t complete without a museum, where one can see some of the oldest and rarest Porsches, as well as a fine dining restaurant and coffee shop. Last but not least, prospective drivers can utilize the design studio, but no Experience Center is complete without a gift shop.