adidas's First-Quarter Earnings Trump Estimates

In a recent report by adidas AG, the infamous sports apparel and footwear company has managed to trump its projected estimates following a very recent turnaround in management and direction. Their operating profit rose by an impressive 12 percent from an average 321 million euro analytical Bloomberg estimate, as well as increasing their revenue by roughly 693 million euros. Chief Executive Officer Herbert Hainer presented a growth plan in March of this year that will work through until 2020 and see sales driven in cities around the world that are of outsize influence on adidas’s revenue. One of the main purposes of such an implementation was to begin pairing their product line in an attempt to better compete with Nike. Improved marketing and business drives will start becoming clear in cities such as Los Angeles, New York, Tokyo, Shanghai, London and Paris in the proceeding five years as adidas plans to continue growth with an upward bound trajectory. Stay tuned for more updates on how this masterplan develops.