LRG presents its 2015 summer offerings with a new lookbook, titled “Capture Land.” For the collection’s visual presentation, the Orange County-based brand travelled to Jamaica, collaborating with top Jamaican reggae artist Chronixx. Locations include 41 Fleet Street, a formerly destitute district within Kingston which has been revived with the help of local artists, restoring the area into a community gathering space; and also reggae legend Augustus Pablo’s iconic 40-year-old record store Rockers International on Orange Street. The lookbook promotes the positive message carried by the “Here Comes Trouble” artist, while simultaneously showcasing new designs — including the company’s new vibrant tanks, T-shirts and button-ups. For more from the artist, visit his website, and to purchase the collection, check out LRG.
- Joachim Maquet
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