Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Some languages may be automatically translated. Accuracy may vary.

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App StoreGoogle Play
Galaxy Store

Trending

  • London
  • Collina Strada
  • Hillary Taymour
  • Nike
  • Spider-Man
  • Nike GT Cut 4
  • AJ Dybantsa
  • Porsche
HypebeastHypebaeHypeartHypemapsHBX

Recap the NYC Launch of the adidas Originals Yeezy Boost

adidas Originals have unveiled a recap of the Yeezy 750 Boost launch event in NYC during NBA

Music
273 0 Comments
Save

adidas Originals have unveiled a recap of the Yeezy 750 Boost launch event in NYC during NBA All-Star Weekend on February 14. As can be seen in the clip above, some fans were truly blessed as Kanye West himself handed over pairs at the adidas shop in Soho. Watch the frenzy unfold above.

The YEEZY BOOST is Kanye West’s first collaboration with adidas Originals. The sneaker is exquisitely designed featuring beautiful yet simple materials. The silhouette transcends footwear trends and champions the next way of thinking about sneaker fashion. Featuring adidas’ coveted boost cushioning technology, the YEEZY BOOST combines the ultimate in comfort and performance with high-end style.

Read Full Article

What to Read Next

adidas Originals Elevates the Forum Sneaker With a Cubism SQ Redesign
Footwear

adidas Originals Elevates the Forum Sneaker With a Cubism SQ Redesign

Arriving in two minimalist colorways.
By /
3.4K   0 Comments
Save
The Maze NYC: A Sober Members’ Club Redefining Nightlife
Design

The Maze NYC: A Sober Members’ Club Redefining Nightlife

Designed by Opa Architects and Laube Studio, this 4,600-square-foot social hub is designed for connection without alcohol.
By /
380   0 Comments
Save
adidas Originals Transforms the Handball Spezial Into a Luxe Loafer
Footwear

adidas Originals Transforms the Handball Spezial Into a Luxe Loafer

The Three Stripes reimagines its 1979 indoor classic with a sophisticated slip-on silhouette.
By /
10.4K   0 Comments
Save
CLOT and adidas Originals Revisit Collegiate Uniforms with the Pro Model Collection
Fashion

CLOT and adidas Originals Revisit Collegiate Uniforms with the Pro Model Collection

Edison Chen’s latest collaboration seamlessly blends Ivy League aesthetics with East-meets-West streetwear sensibility.
By /
4.8K   0 Comments
Save
OVO Webshop New Arrivals and Restock
Fashion

OVO Webshop New Arrivals and Restock

In case you missed out on OVO’s last batch of goods on its webshop, have no worry, the store
By /
29.0K   0 Comments
Save
Ronnie Fieg x PUMA RF698 Mid
Footwear

Ronnie Fieg x PUMA RF698 Mid

A teaser image surfaces of a new Ronnie Fieg collaboration in the works with PUMA. In the teaser we
By /
22.6K   0 Comments
Save
ACRONYM x NEMEN 2015 Spring/Summer Capsule Collection
Fashion

ACRONYM x NEMEN 2015 Spring/Summer Capsule Collection

ACRONYM joins forces with Italian technical outerwear label NEMEN for a small capsule collection
By /
18.1K   0 Comments
Save
Flatbush Zombies featuring Skepta - Red Eye To Paris
Music

Flatbush Zombies featuring Skepta - Red Eye To Paris

It continues to be a busy year for UK’s Skepta; first putting out work in the form of SHUTDOWN, the
By /
2.3K   0 Comments
Save
Stussy 2015 Spring/Summer Tees
Fashion

Stussy 2015 Spring/Summer Tees

Stussy’s graphic T-shirts are always highlights of each collection and for Spring/Summer 2015, the
By /
17.0K   0 Comments
Save
President Barack Obama Sheds Light on His Relationship with Kanye West
Fashion

President Barack Obama Sheds Light on His Relationship with Kanye West

While appearing on Jimmy Kimmel Live last Friday, President Barack Obama opened up about Kanye
By /
52.3K   0 Comments
Save
Air Jordan 4 Retro "Laser"
Footwear

Air Jordan 4 Retro "Laser"

As part of a three-shoe “Laser” pack — with the Air Jordan I and Air Jordan XX teased earlier –
By /
15.8K   0 Comments
Save
President Barack Opens Up on His Relationship with Kanye West
Music

President Barack Opens Up on His Relationship with Kanye West

During his recent lecture at Oxford University, Kanye West shared that President Barack Obama
By /
315   0 Comments
Save
Tristan Eaton and Kamea Hadar Create "Pele, Maila, Hina" Mural in LA
Art

Tristan Eaton and Kamea Hadar Create "Pele, Maila, Hina" Mural in LA

Hawaii-based artist Kamea Hadar and renowned Los Angeles painter Tristan Eaton recently teamed up
By /
2.3K   0 Comments
Save
Titolo x ASICS GEL-Lyte III "Papercut"
Footwear

Titolo x ASICS GEL-Lyte III "Papercut"

Sneaker factory Titolo has unveiled the first preview image of its upcoming sneaker collaboration
By /
26.1K   0 Comments
Save
Future Flocka (Future & Waka Flocka Flame) - Rotation
Music

Future Flocka (Future & Waka Flocka Flame) - Rotation

Future and Waka Flocka Flame have joined forces for this new collaboration they’re calling “Future
By /
260   0 Comments
Save
Azealia Banks Reveals Her Playboy Cover
Music

Azealia Banks Reveals Her Playboy Cover

The upcoming Playboy issue with Azealia Banks baring nude has been revealed courtesy of her
By /
731   0 Comments
Save
More ▾