Racked Explores JNCO's History and Comeback

Racked.com has gone in-depth and explored the history and comeback of iconic jeans brand JNCO. The Los Angeles-based denim brand, which Racked describes as a “line of wide-leg jeans embraced by novice skaters, poseurs, and ravers alike,” has undergone several wholesale transformations since its heyday in the mid-to-late ’90s and this detailed article helps unravel the story. From its founding in 1985, to generating more than $180 million USD in sales by 1998 and its subsequent decline and rebirth, Racked gets to the core of a company who are “gambling on nostalgia” with the aid of managing director of marketing and former JNCO employee Steven Sternberg. You can read the full article here.