In most good design, form follows function. In MUJI’s case, composition follows consciousness. Here the beloved Japanese brand launches a new focus on sustainability, rolling out the “Cotton of MUJI” lookbook to highlight its forthcoming goods. The brand is set to use 100% organic cotton across its apparel line whenever possible, hoping to reduce its environmental impact. The aesthetics though are kept the same, with MUJI here offering a smart array of button-ups, jackets, crewnecks, cardigans and trousers – offered in a versatile and neutral color palette. Of particular note, water-repellent treated cotton makes an appearance in the lineup – a nifty feature to combat spring showers. Check out the goods in the photo set here, then head over to MUJI’s site to cop your favorites.
Join Our Discussions on Discord
The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.