Continually innovative and cutting edge in its offerings, Levi’s has a long history of making denim for everyone. But in the process, Levi’s hasn’t forgotten about the environment, instead making it a priority. Levi’s WaterLess initiative began in 2012, and so far, the company has saved over 1 billion liters of water, including over 30 million liters of recycled water. The company also partners with Water.org, hoping to help provide sustainable water and sanitation solutions to the nearly 1 billion people in the world who need it. Through the WaterLess initiative, Levi’s jeans are made with 96% less water and so far the program has accounted for over 90 million pairs of jeans — for great products that look good and do good. Check out more in the video above and over at Levi.com.