Kanye West, Beyoncé, Rihanna, Diddy and More Unify in Support of JAY Z's New Music Streaming Service
In preparation of what JAY Z describes to be the “beginning on a new chapter,” the Brooklyn rapper
In preparation of what JAY Z describes to be the “beginning on a new chapter,” the Brooklyn rapper and entrepreneur orchestrates an epic advertising campaign, gathering his superstar friends to help build the buzz around his recent Tidal venture. Having acquired the streaming company Aspiro for their services WiMP and Tidal for $56 million two weeks ago, icons such as Kanye West, Beyoncé, Diddy, Rihanna, Usher, Calvin Harris, Madonna, Nicki Minaj and deadmau5 changed their social media banners and profile pictures to a blank light blue color, while promoting the hashtag #TIDALforALL. At 5 p.m. EST, Jigga will make an announcement regarding this whole campaign, which you can read about below.
Join Shawn “JAY Z” Carter live on Monday, March 30th at 5 PM EST for a special announcement. We invite your platform to share a live stream of a special announcement and the beginning of a new chapter. Shawn “JAY Z” Carter will announce a commitment to a new direction for the music industry from both a creative and business perspective. We will be sharing the embed code for the live stream shortly and hope you will join us in this movement.
NAVY, turn the tide…#MakeMusicHistory #TurnitBlue #TIDALforALL
— Rihanna (@rihanna) March 30, 2015
Together, we can turn the tide and make music history. Start by turning your profile picture blue. #TIDALforALL
— KANYE WEST (@kanyewest) March 30, 2015
Together, we can turn the tide and make music history. Start by turning your profile picture blue. #TIDALforALL
— NICKI MINAJ (@NICKIMINAJ) March 30, 2015
It's time to turn the tide and make music history. Show you are part of the movement by turning your profile pic blue. #TIDALforALL
— Usher Raymond IV (@Usher) March 30, 2015
EVERYBODY SUPPORT MY BROTHER @S_C_ BY CHANGING THIER AVI TO BLUE #TIDALFORALL
— Diddy (@iamdiddy) March 30, 2015
Music makes the people come together. Join Madonna and turn your profile picture blue. Do it for the music. #TIDALforALL
— Madonna (@Madonna) March 30, 2015
— Calvin Harris (@CalvinHarris) March 30, 2015
Tides are about to turn. #TIDALforALL
— deadmau5 (@deadmau5) March 30, 2015
24 hours… pic.twitter.com/xoxRHGzVjI
— TIDAL (@TIDALHiFi) March 29, 2015
