K-Swiss Enrolls Diplo to Lead New Endeavour Targeted at Next-Gen Entrepreneurs

Heritage tennis brand K-Swiss is partnering with Grammy-nominated DJ Diplo on a new project which aims to inspire the next generation of young entrepreneurs. The renowned DJ, who has worked with the likes of Beyoncé, Lil Wayne and Usher, will guide a collective of 100 creative and connected people, all working to help grow K-Swiss.

Conducted by Diplo, successful applicants of “The Board” will receive an invitation to an exclusive website, helping these winners connect with industry leaders through a six-course curriculum program. The experts will lead a discussion in their respective fields, then assign a real task to the board that will aid in strengthening the K-Swiss brand in areas such as brand positioning, sneaker design, social media promotion, and drafting a business plan.

To register for a chance at one of the 100 chairs, visit here.