Born in Miami and now based in Los Angeles, experimental musician and director Boots, a.k.a. Jordy Asher, has previously produced for the likes of Beyoncé and FKA Twigs. As part of a novel creative direction for the multi-faceted artist, Boots has released a trailer for his upcoming 30-minute film titled Motorcycle Jesus, which will exhibit his new music in its soundtrack. Set to his single “Only,” the trailer appears above while NOWNESS‘ short interview with the producer/director can be seen below in its entirety. Motorcycle Jesus will premiere online next week and the film’s original soundtrack will be available come March 3.
As a cinephile, what do you want to create visually?
With Motorcycle Jesus I’m trying to make something right on that line between futuristic and classic. I loved the way you’d see those old Michael Jackson videos where there were seven minutes of story before the music even started. He was making great short films unlike anyone else. Music videos now are a dime a dozen and they’re often boring. Someone scouts a great location and it’s just somebody dancing in front of a rock formation. That was my DOP Hunter Baker’s quote, which I loved.
How do you feel about affecting pop culture, similar to what Beyoncé and Run the Jewels have done?
As far as working with Beyoncé and Run the Jewels goes, for me working with the two of them feels the same. Creating a body of work that we’ve never heard before, challenges the audience and rewards you with each repeated listen. If you give anybody the chance to make something in their own voice, the way that want to, and has the ability to affect pop culture in a mass way, everybody would do it. There is nothing bad about wanting to change pop culture. You can make it great again.
How about collaborating with FKA twigs and other new projects?
She works fast, I work fast and we both go on our instincts when we work together. Sometimes you can get buried in a project and cook something for too long or not long enough, but that was the perfect period of gestation. More recently, I finished the Autolux album, which is a monster. [Producing] is elevating the record to the potential set by the songs. The sounds and playing on it are insane. By the time I’d got there they’d made an incredible album and just needed a little push.
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