As time goes on, Michael Jordan‘s unparalleled accomplishments appear all the more remarkable, from the six championships and 14 All-Star appearances to his myriad of seemingly mythical single-game stat lines and iconic buckets. Now, as Jordan Brand celebrates its 30th anniversary, the Nike imprint says:
While time can diminish memories and details eventually fade, epic moments are left to be passed generation to generation. Like a natural pearl, the beauty of achievement stands the test of time. The brand formed by these moments continues to evolve through innovation and style.
Thus, Jordan Brand presents the “Pearl” collection for the 2015 NBA All-Star Game in New York City. Designed to exemplify elegance and sophistication, the range boasts a magnified pearl texture on the upper of each shoe while a white-based sheen and reflective threading bring the luminescence of a pearl to mind.
In addition to the “Pearl” release, look for Jordan Brand to have a major presence in the Big Apple leading up to All-Star Weekend:
This year, Jordan Brand invites consumers to celebrate its 30th anniversary in New York City with experiences created specifically for All-Star Weekend. From Thursday, Feb. 12, to Monday, Feb. 16, Jordan Brand will open distinctive spaces for fans to join the celebration.
Pearl Pavilion, across from Penn Station, is the Jordan Brand immersive experience and pop-up store. It opens for the first time at 5 p.m. on Thursday, Feb. 12, and will feature a celebration of three decades of Jordan’s game-changing sneakers and iconic moments. Consumers can step into Jordan’s shoes to relive some of his greatest moments, sharpen their skills through a competitive trialing experience, and shop a curated collection of All-Star product drops.
In Brooklyn, Jordan will open 166 Flatbush, the ultimate sneaker boutique, with special edition product, customization and a variety of special guests, 166 Flatbush will be a can’t-miss experience for Jordan fans.
Consumers who want to learn more about the All-Star celebrations can follow @Jumpman23 on Instagram, Twitter and Facebook. Those who will be in New York for All-Star and want details on all Jordan activities, along with the chance to register for exclusive access and experiences can visit the Jordan Brand All-Star mobile site at Jordan.com/ASWNYC.