Burberry x LINE - Cartoon Anna Wintour, Cara Delevingne and more on LINE

Burberry is never one to shy away from trends, especially not those of the technological kind.

Fashion
9,208 Hypes 0 Comments

Burberry is never one to shy away from trends, especially not those of the technological kind. Albeit being a nearly two-century old fashion house, the British label has firmly rooted themselves as a technological powerhouse in the realm of high fashion, where technology isn’t always fully embraced. Now, Burberry is once again exercising its prowess in social media in a collaboration with Japanese messaging app LINE. Beloved all around Asia, LINE has over 181 million active users worldwide, with a cache of adorable characters that can be used as stickers in messages. Out of the 10 billion messages sent everyday in LINE, approximately 1.8 billion of them are stickers, most of which are purchased. Other brands such as Coca-Cola, Dior, Uniqlo, Clinque, and even celebrities like Taylor Swift and Paul McCartney have been quick to adopt LINE to share campaigns and direct messages to fans, but Burberry will be the first fashion company to fully immerse itself in the world of LINE. The collaboration will see Anna Wintour, Cara Delevingne, Christopher Bailey and Mario Testino get the cartoon treatment, while they mingle with LINE’s Brown and Cony characters in a set of stickers and other exclusives. Check out the video above, and make sure to download the LINE app to use the stickers, which are available now, as well as stream Burberry’s live fashion show at London Fashion Week, February 23.

 

Read Full Article

What to Read Next

Anna Wintour Speaks On the Kamala Harris 'Vogue' Cover Controversy
Fashion

Anna Wintour Speaks On the Kamala Harris 'Vogue' Cover Controversy

Wintour explains that the magazine sought to reflect approachability and optimism in a statement.

Tom Ford and Anna Wintour Launch Fashion Aid Fund "A Common Thread"
Fashion

Tom Ford and Anna Wintour Launch Fashion Aid Fund "A Common Thread"

In response to COVID-19, with a $1 million USD donation by Ralph Lauren to kickstart.

A Look at the Balmain x PUMA Campaign Featuring Cara Delevingne
Fashion

A Look at the Balmain x PUMA Campaign Featuring Cara Delevingne

Presenting boxing-themed offerings, and centered around “fighting the good fight.”


Cara Delevingne Picks up Cost-Effective Kicks on 'Sneaker Shopping'
Footwear

Cara Delevingne Picks up Cost-Effective Kicks on 'Sneaker Shopping'

The model and actress talks Karl Lagerfeld and collecting Notorious B.I.G. shirts.

'Scarface' in 8-Bit
Entertainment

'Scarface' in 8-Bit

The team over at CineFix has released another quirky 8-bit remake of a fan favorite film. This

Saint Laurent's Revenue Has Doubled Since Hedi Slimane Came On Board
Fashion

Saint Laurent's Revenue Has Doubled Since Hedi Slimane Came On Board

French luxury conglomerate Kering, which owns renowned brands such as Saint Laurent and Gucci, has

Ferrari Reimagines the F1 Car of the Future
Automotive

Ferrari Reimagines the F1 Car of the Future

Scuderia Ferrari, Ferrari’s racing team division, unveils a new supercar concept unlike any other

Amazon Rolls Out 1-Hour Delivery in Manhattan
Tech

Amazon Rolls Out 1-Hour Delivery in Manhattan

Amazon’s one hour delivery service, Amazon Prime Now, will now be available for the entirety of

Pharrell to Write a Children's Book
Music

Pharrell to Write a Children's Book

The modern-day renaissance man will be adding yet another distinction to his lengthy, multifaceted


Apple Patents Virtual Reality Headset for iPhone
Tech

Apple Patents Virtual Reality Headset for iPhone

Apple might be the latest to join the virtual reality race with the awarding of a patent by the

Drake's 'If You're Reading This It's Too Late' Shattered Spotify Records
Music

Drake's 'If You're Reading This It's Too Late' Shattered Spotify Records

As if we needed any more proof that Drake is one of the most popular rappers of our time – the

Nike Unveils 2015 U.S. National Soccer Team Away Kit
Sports

Nike Unveils 2015 U.S. National Soccer Team Away Kit

Nike has unveiled the new away kits for the U.S. National Soccer Teams, showcasing the teams’

Noisey Atlanta Presents '2 Chainz Up Close and Personal'
Music

Noisey Atlanta Presents '2 Chainz Up Close and Personal'

For the sixth chapter in Noisey’s ongoing series exploring the reigning trap music scene in

Stutterheim x Whistles Unisex Raincoat
Fashion

Stutterheim x Whistles Unisex Raincoat

London-based contemporary fashion brand Whistles has announced a collaboration with the Swedish

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.