adidas Begins Search For New CEO
adidas is taking a big step in its quest to be the world’s top sports brand with the recent
Hainer has signed an extension with adidas until 2017, during which time he will actively assist in the search for his replacement – the two frontrunners appear to be global brand chief Eric Liedtke and head of sales Roland Auschel. However, in the interest of progress, Hainer’s critics would rather see the CEO gone well before 2017. Ingo Spiech, fund manager for Union Investment (which has a 0.9 percent stake in adidas) says, “A new strategy is only be credible with a new leadership… the sooner Mr. Hainer hands the baton off the a successor, the better.”
