The idea of collaborating with a commercial retailer such as PacSun was proposed to Jerry Lorenzo years ago, yet the Fear of God founder, creative director and designer felt the time just wasn’t right then. Today, F.O.G. releases its first campaign, an extension of the designer’s Fear of God endeavors.
F.O.G. is more than an affordable, accessible diffusion of the main line; in its essence it represents the foundations of Fear of God. Familiar designs like camo-print jackets, military green cargo vests, and plaid flannel shirts are worn over items like simple waffle shirts with extra long sleeves and heather gray sweatpants. Those with an affinity for heavy layering will be drawn to the range of simple tees, elongated shirts and thermals to achieve that leggings-under-shorts combo (in true Fear of God fashion). The brand tapped Gaby Sahhar once again to model a selection of outfits styled by Lorenzo and his sister Natalie Manuel in a conscious effort to align the PacSun collaboration with its original streetwear counterpart.
“I just felt like now the high school or young college kid that’s not spending a thousand bucks on a bomber, but taking his Alpha Industries bomber and cutting off his sweatpants and putting on his own thermals, and layering them in his own way, is ready for what I can say at this level while not taking anything away from the main line. The two [lines] can kind of live together. I felt like partnering with PacSun was important because it’s far enough from where Fear of God sits at Barneys.” — Jerry Lorenzo
F.O.G. Collection One hits PacSun stores December 11. Read our exclusive interview with Jerry Lorenzo to learn more details surrounding the collaboration.