adidas Originals Goes Minimal With HYKE

Less is more.

By
Fashion
11,790 Hypes 0 Comments

Known for its footwear and apparel, adidas Originals has teamed up with Japan’s own HYKE for a capsule collection. With minimalism at its forefront, this latest installment from the tandem displays an athletic aesthetic while consisting of high quality fabrics and materials in black and white tones along with python prints on select pieces. Illustrator Elena Borghi, photographer Ilaria D’Atri, and food designer Giorgio Gramegna were also incorporated in the collections rollout through a series of videos discussing the power of black and white coloring. Find more information and imagery of the partnership here with art direction provided by nss factory.

Read Full Article
Stylist
Ramona Tabita
Model
Blanka Nagy, Alise Murie & Maghan Murie

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

0 Users Online

What to Read Next

Native Union's Marble Apple Watch Charging Dock
Tech

Native Union's Marble Apple Watch Charging Dock

A charger never looked so good.

Hiroshi Fujiwara x The Butcher's Daughter Fragment Collaboration
Food & Beverage

Hiroshi Fujiwara x The Butcher's Daughter Fragment Collaboration

Hype has now hit the health conscious market.

10 Stussy Grails
Fashion

10 Stussy Grails

Get familiar with a few of the surf and skate brand’s special pieces.


Jetty van Wezel Places a Twist on Shirts With Newspapers
Arts

Jetty van Wezel Places a Twist on Shirts With Newspapers

Current events of fashion.

Jeezy - Round Here
Music 

Jeezy - Round Here

The Atlanta rapper shows us around his city.

Gear Patrol Magazine Debut Issue
Arts

Gear Patrol Magazine Debut Issue

For the adventurous modern man.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.