adidas Originals Goes Minimal With HYKE
Less is more.
Known for its footwear and apparel, adidas Originals has teamed up with Japan’s own HYKE for a capsule collection. With minimalism at its forefront, this latest installment from the tandem displays an athletic aesthetic while consisting of high quality fabrics and materials in black and white tones along with python prints on select pieces. Illustrator Elena Borghi, photographer Ilaria D’Atri, and food designer Giorgio Gramegna were also incorporated in the collections rollout through a series of videos discussing the power of black and white coloring. Find more information and imagery of the partnership here with art direction provided by nss factory.
