Watch Big Boi Design a Custom New Era Hat to Match His Signature Flair

For André “Big Boi” Patton, high school didn’t just ignite his love for hip-hop, but it was also where he discovered his distinct style and affinity for loud headwear. “In high school I started matching hats with sneakers and outfits. It was my own way of staying ‘So Fresh and So Clean.’” Now known for his endless arsenal of Atlanta Falcons caps, the legendary emcee teamed up with his brand of choice New Era with hopes of creating some “funky hats.” Approaching the design process similar to how he would music, Big Boi opts for the wildest patterns and fabrics available, from floral prints to python leather. Watch the collaborative process below and learn more about Big Boi’s love for hats.