GIF-ITI Artist INSA Teams Up with Ballantine’s for World’s Largest Animated GIF

Back in 2014, and after nearly a year of planning, Ballantine’s — one of the world’s leading

Music 
169 Hypes 0 Comments

Back in 2014, and after nearly a year of planning, Ballantine’s — one of the world’s leading Scotch Whiskies — has teamed up with internationally renowned ‘GIF-ITI’ artist INSA for an ambitious art project: creating the world’s largest animated GIF. Along with a Ballatine’s team of 20, INSA arrived in Rio de Janeiro, Brazil to illustrate the giant artwork on the ground in four stages over four days and measured a total of 57,515m2 (made up of four images measuring 14,379m2 each). The artwork is inspired by INSA’s iconic Looking For Love… heart design with the huge painting being each captured via a satellite orbiting 431 miles above the Earth, and ultimately transformed by INSA into a moving piece of animated “GIF-ITI.” This intriguing process is documented in a three-minute video, which you can view above.

INSA’s Space GIF-ITI is the third in a series of collaborations between Ballantine’s and creative talent from around the world who incorporate Ballantine’s mantra of ‘Stay True’ in their art, which is inspired by their personal styles, talents and beliefs. INSA began his career as a graffiti writer and went on to become known for his unique patterns and motifs, which have since been displayed around the world, both at street level and in high-profile exhibitions and media, including within London’s Victoria & Albert Museum and Tate Britain.

Read Full Article

What to Read Next

Finland Named World’s Happiest Country for 7th Year in a Row, According to Study
Entertainment

Finland Named World’s Happiest Country for 7th Year in a Row, According to Study

The US, meanwhile, dropped down to 20th place.

Tyler, the Creator’s le FLEUR* Teams Up With Parachute for Pastel Summertime Bedding Collection
Design

Tyler, the Creator’s le FLEUR* Teams Up With Parachute for Pastel Summertime Bedding Collection

Along with a shearling pillow and slippers offered in le FLEUR*’s signature blue.

Futura Laboratories Teams Up With Crocs for Limited-Edition Collab
Footwear

Futura Laboratories Teams Up With Crocs for Limited-Edition Collab

Coming in “Green Ivy” and “Pearl White.”


Erewhon Teams Up With Vacation for A Sunscreen-Inspired Smoothie
Food & Beverage

Erewhon Teams Up With Vacation for A Sunscreen-Inspired Smoothie

0 SPF … but 100% taste.

Fall Out Boy featuring Wiz Khalifa - Uma Thurman (Boys of Zummer Remix)
Music 

Fall Out Boy featuring Wiz Khalifa - Uma Thurman (Boys of Zummer Remix)

Just a week after announcing that they will be embarking on an expansive summer tour, Fall Out Boy

Agenda New York 2015 Winter Recap
Fashion

Agenda New York 2015 Winter Recap

New York has a historical reputation as one of the world’s great melting pots. How fitting then,

Packer Shoes x Diadora N.9000 "Azzurri"
Footwear

Packer Shoes x Diadora N.9000 "Azzurri"

Packer Shoes continues to put Teaneck on the international map, here linking with classic Italian

Boris Bidjan Saberi 2015 Fall/Winter Collection
Fashion

Boris Bidjan Saberi 2015 Fall/Winter Collection

Where the “11” imprint may have thrived on the concrete catwalk, Boris Bidjan Saberi makes a return

Lucki Eck$ – God Knows (Produced by Plu2o Nash)
Music 

Lucki Eck$ – God Knows (Produced by Plu2o Nash)

Chicago’s own Lucki Eck$ drops of his latest track today in “God Knows” which was said to be


BADBADNOTGOOD & Ghostface Killah featuring DOOM - Ray Gun
Music 

BADBADNOTGOOD & Ghostface Killah featuring DOOM - Ray Gun

While the audio version is still buzzing the interwebs, BADBADNOTGOOD and Ghostface Killah have

Nike SB Zoom Stefan Janoski "Gorge Green"
Footwear

Nike SB Zoom Stefan Janoski "Gorge Green"

With spring fast approaching, Nike SB is set to release a new colorway of its popular Zoom Stefan

A Look inside the Wilson Football Factory with The New York Times
Sports

A Look inside the Wilson Football Factory with The New York Times

With the 49th annual NFL Super Bowl quickly approaching next month – and not to mention the

Rae Sremmurd Performs "No Type" On Conan
Music 

Rae Sremmurd Performs "No Type" On Conan

There’s little doubt that Rae Sremmurd’s recent interview on ESPN’s Highly Questionable had the

Game of Thrones IMAX Trailer
Entertainment

Game of Thrones IMAX Trailer

Following HBO’s announcement to screen its series Game of Thrones  inside IMAX cinemas earlier this

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.