A Look inside the Wilson Football Factory with The New York Times

With the 49th annual NFL Super Bowl quickly approaching next month – and not to mention the deflation scandal leading up to it – The New York Times has released a timely video piece on the game’s greatest consistency: the Wilson football. Here producers Vijai Singh and Ashley Maas transport us to the quiet town of Ada, Ohio, a prototypical American town that also plays host to the Wilson Football Factory. Singh and Maas expertly detail the historic importance of the factory through one of its longest-tenured employees, Jane Helser. Through Helser’s unassuming story, the viewer is able to realize that sometimes the smallest details have the most endearing backgrounds. Enjoy the video above and look for a genuine Wilson football to appear in this year’s Super Bowl on February 1.