With a Rumored iWatch Unveiling This Tuesday, Apple Rolls Out the Carpet to Fashion

The rumors and developments over the last few weeks and months have pointed to the unveiling of a new wearable from Apple on Tuesday. The decision to successfully enter the wearable tech marketplace was initially signaled several months ago. Several key signings to the Apple roster from the fashion industry represented a serious bid in the realm of wearable tech including former CEO Angela Ahrendts of Burberry; Patrick Pruniaux, former Vice President of Global Sales and Retail at Tag Heuer; and former Saint Laurent CEO Paul Deneve. For tech, it’s been a constant desire to improve on the front of style and fashion, as wearable tech requires more than just performance to win over users. Several upcoming fashion editors are slated to make the trip to Cupertino for the Tuesday unveiling in hopes to win them over from the start. From a technical standpoint, rumors also point to a full-fledged wearable that will also boast access to third-party applications for a robust ecosystem off the start.