Sony Officially Unveils its QX1 & QX30 Lens-Style Cameras

Following a preliminary look at one of the two models earlier this week, Sony has officially unveiled its latest lens-style cameras: the QX1 and QX30. Joining a line-up that includes last year’s QX10 and QX100, the new QX1 gives photography enthusiasts a whole new way to take advantage of their E-mount System and features a built-in 20.1 megapixel APS-C size Exmor CMOS sensor in conjunction with an advanced BIONZ X processor with improved area-specific noise reduction — perfect for low-light images. The design even boasts RAW image shooting and a pop-up flash for brightening up portraits.

The more compact QX30, on the other hand, brings the power and versatility of a 30x optical zoom lens to mobile photographers — thus eliminating the poor quality typically associated with the zoom feature on a smartphone’s own camera. The extensive zoom is further aided by Optical SteadyShot image stabilization, as well as Clear Image Zoom — a unique feature that utilizes advanced color- and pattern-matching technologies to allow the camera to digitally reach 60x magnification without sacrificing pixel count. The zoom power is couples with lock-on AF and speedy continuous shooting at up to 10fps, while video enthusiasts can shoot full HD video at a smooth 60p frame rate at the touch of a button.

Sony’s QX30 is due out later this month for $350 USD while the QX1 will hit retailers in November for $400 USD.