#hypebeastkids: BIG BAD WOLF by Yoskay Yamamoto
In an era where young adults in the creative industry are increasingly relaying their own styles to
In an era where young adults in the creative industry are increasingly relaying their own styles to their children, more and more brands are looking to cater for the smaller ones. In our latest #hypebeastkids feature we highlight Big Bad Wolf, a children fashion label that relishes the laughter and playfulness of the youth. When Big Bad Wolf Founder Amy Wong found it difficult finding the right looks for her daughter, she decided to create something of her own, for her own, and thus, the brand was born. Merging her penchant for streetwear with contemporary art, the label looks to release limited edition, artist series tees for kids aged two to ten. For the inaugural apparel offering, the label tapped Japanese artist Yoskay Yamamoto to design its first release. The tee consists of a heart-shaped motif, filled with smaller playful illustrations such as stars, planets and clouds, while the back adorns Big Bad Wolf branding and an unusual label tab placement at the hem. Enjoy our latest installation of #hypebeastkids and head over to Big Bad Wolf to pre-order the tee for $28 USD if you have any children.
