Grimes Starts Over On New Album Due to Negative Response to "Go"

In a recent interview with The New York Times, Grimes revealed that she has scrapped everything that she had in place for her forthcoming album and has opted to start over. Playing a big role in her decision was the negative reaction she got from her fans regarding her most recent single, “Go,” a track she admittedly initially wrote for Rihanna. That combined with her own dislike of the direction her new record was going musically became enough for the 26-year-old singer to make the call to start over with a clean slate. Below you can read an excerpt from the interview, or click here to read it in full.

In many ways, the experiment was a failure — Rihanna did not put the song on her album, and when Boucher recorded her own version, it was met with frustration. “It upsets a lot of my fans, and I get why it upsets them,” says Boucher of the big, booming track. “Everybody was like, ‘Oh, Grimes is pandering to the radio.’ ” But the failure, ultimately, was a productive one. By that point, she had already begun to hate the album she was working on: the would-be follow-up to the widely acclaimed “Visions,” from 2012. That album was lauded for seamlessly blending sugary pop melodies with a D.I.Y. aesthetic. The new one? “It sucked,” Boucher says, “so I threw it out and started again.”