Despite Positive Consumer Sentiment, adidas Profits Fall

Although one would assume adidas has recently made an even stronger impact on the industry due to

Fashion
9,359 Hypes 0 Comments

Although one would assume adidas has recently made an even stronger impact on the industry due to its marketing and sales during the World Cup, the giant brand has just reported falling short of targets it set this year. Even though revenue has risen 2.4% to €3.5 billion EUR this year, net profit plummeted 16% to €144 million EUR. While reasoning behind this is the combination of an increased spending on marketing because of the World Cup, along with lower margins on its products across the board, the brand did grow 41% in its sales of soccer-related products. Regardless, adidas is expecting to pull in €2 billion EUR over the course of the year, which would be a record number for the company. The general consumer sentiment (even around the comments here) has been generally positive and with the best yet to come in the form of the upcoming Kanye West and Pharrell offerings yet to hit critical mass, the future does seemingly look bright for the sportswear giant.

Read Full Article

What to Read Next

'The Suicide Squad' Debuts With Only $26.5 Million USD in Box Office Despite Positive Reviews
Entertainment

'The Suicide Squad' Debuts With Only $26.5 Million USD in Box Office Despite Positive Reviews

The film currently has a 92 percent rating on Rotten Tomatoes.

Kanye West Spotted Wearing Nike Vandal High Despite adidas Affiliation
Footwear

Kanye West Spotted Wearing Nike Vandal High Despite adidas Affiliation

While trying to roam incognito is in his bold face mask.

adidas Predicts Strong 2021 Performance After Sales and Profits Rise in Q4
Fashion 

adidas Predicts Strong 2021 Performance After Sales and Profits Rise in Q4

Although its plans to divest from Reebok will hit profits.


The Jeremy Scott x adidas Partnership Will Return in Fall 2021
Footwear

The Jeremy Scott x adidas Partnership Will Return in Fall 2021

“Partnering again with Adidas feels like a homecoming and I’m thrilled to be home!” said Jeremy Scott.

Ten C Shearling Liner Off White Jacket
Fashion

Ten C Shearling Liner Off White Jacket

Ten C combines old and new through the appropriation a classic flight jacket. Nylon, down-filled

Nike Zoom Terra Kiger 2 Deep Burgundy/Fierce Green-Purple Steel
Footwear Fashion

Nike Zoom Terra Kiger 2 Deep Burgundy/Fierce Green-Purple Steel

Nike releases a new colorway to the Zoom Terra Kiger 2 for this coming fall/winter season. With a

A Visual Look Into the History of Video Game Controllers by Javier Laspiur
Gaming

A Visual Look Into the History of Video Game Controllers by Javier Laspiur

Creative Javier Laspiur recently took gamers on a nostalgic journey through the development and

ColorWare Beats Pill "Safari"
Fashion

ColorWare Beats Pill "Safari"

The Beats Pill speaker receives a colorful treatment courtesy of ColorWare as we find the nifty

Nike Air Foamposite One "Wheat"
Footwear Fashion

Nike Air Foamposite One "Wheat"

Nike Sportswear teased audiences with a look at a forthcoming colorway of Penny Hardaway’s


Buddy & Chuck Inglish - The Wheel
Music 

Buddy & Chuck Inglish - The Wheel

Pharrell’s artist Buddy and Chuck Inglish have united for a cover of SOHN’s “The Wheel.” The duo

Watch Jordan and Kobe's 'Identical Plays' – Part Three
Sports Entertainment

Watch Jordan and Kobe's 'Identical Plays' – Part Three

They say that history repeats itself, and that is certainly the case in sports. Clubhouse dynasties

Watch Common Perform at Fat Beats in 1997
Music 

Watch Common Perform at Fat Beats in 1997

Previously we saw footage of a young Kanye cutting his teeth at Fat Beats back in the day, now

Nike SB Zoom Stefan Janoski CNVS PR QS "Beach"
Footwear Fashion

Nike SB Zoom Stefan Janoski CNVS PR QS "Beach"

In line with both Stefan Janoski’s lackadaisical style on skateboards and the silhouette’s own

Club 75 x adidas Originals 2014 Summer Collection
Fashion

Club 75 x adidas Originals 2014 Summer Collection

French imprint Club 75 and adidas Originals supplement their collaborative pair of Stan Smiths with

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.