David Obadia Discusses the BWGH for PUMA Collection

David Obadia, co-founder and creative director of Brooklyn We Go Hard – widely known as BWGH, the

By
Footwear Fashion
564 Hypes 0 Comments

David Obadia, co-founder and creative director of Brooklyn We Go Hard – widely known as BWGH, the umbrella brand of multiple products recently sat down to discuss the processes and influences behind collaborating with PUMA in this Q&A interview. Obadia emphasizes the importance of energy in the collection, using the word as a basis for his choices in materials and styles. He also discusses the contrasts between doing a footwear and apparel collection and what he wants to build for the future. Check out the interview above and stay tuned for more from BWGH and PUMA.

Read Full Article

What to Read Next

PUMA Disc Swift Tech & Blaze Swift Tech "Triple Black"
Footwear Fashion

PUMA Disc Swift Tech & Blaze Swift Tech "Triple Black"

Reinterpreting iconic models with forward-thinking adaptations, PUMA has reworked the Disc Blaze

Hennessey Reveals the 1,400 hp and Proposed 290 mph Venom F5
Automotive

Hennessey Reveals the 1,400 hp and Proposed 290 mph Venom F5

Hennessey, the upstart Texas-based automotive firm responsible for the insane Venom GT, has

Casio G-Shock 2014 "Hyper Colors" Collection
Fashion

Casio G-Shock 2014 "Hyper Colors" Collection

Casio G-Shock has unveiled a new collection of timepieces that incorporate a nice balance between


atmos x PUMA First Round "Nautical Blue"
Footwear Fashion

atmos x PUMA First Round "Nautical Blue"

PUMA and atmos have unveiled another collaboration with this First Round “Nautical Blue.” The

Rolex Deepsea D-Blue Dial
Fashion

Rolex Deepsea D-Blue Dial

Rolex has unveiled its special edition Deepsea D-Blue Dial to celebrate James Cameron’s historic

Streets - New York City
Fashion

Streets - New York City

Tim Sessler and his crew took to the streets of Manhattan, Brooklyn and Queens with a Freefly TERO

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.