The Hundreds recently kicked off Cinco de Mayo celebrations with an unorthodox collaboration with iconic hot sauce brand Tapatio that sold at a frantic pace and crashed The Hundreds website. While the efforts included a T-shirt, the project also tied in several collaborative food ventures utilizing the spicy condiment including Yardbird and East Borough and Free Range. However, it’s been no secret that the crew over at The Hundreds have never been one to take themselves overly seriously as witnessed by the video seen here. Resident The Hundreds videographer Johnny takes on a rather spicy challenge by chugging a bottle of collaborative — and by some accounts very rare — hot sauce in exchange a $100 bill.
- All Sections
HYPEBEAST 100: The innovators from all realms of creativity in the spotlight.
With in-depth interviews, focused features and fashion-forward editorials, our print publication features long-form coverage of the topics valued by readers.
Explore and be inspired by the latest women's fashion news and trends.