Apple's iPad Air “Your Verse” Campaign Continues with Two New Spots

Generations of users have relied on Apple products to help facilitate and orchestrate the creative process. Apple and its iPad Air continue the journey with two new spots calling users to empower themselves and create “Your Verse.” Utilizing two very distinct examples, a worldly traveler is juxtaposed against a musician as the iPad Air gets put to good use in very different environments through some creative uses.