Live Nation and Yahoo have partnered to live-stream 365 concerts over a 12-month period set to begin later this summer. With over 1 billion monthly uniques (including Tumblr) and abilities to customize and target a user’s experience on any screen through digital magazines, Yahoo seems to be an appropriate partner to accomplish this mission. Additionally, Yahoo plans to make “over 1,200 of the best songs” from its live events available for download. Yahoo shares that 60 million people attended Live Nation’s concerts last year. Yahoo’s chief marketing officer Kathy Savitt said during Yahoo’s “Newfront” presentation to advertisers at New York’s Lincoln Center:
“There’ve been a lot of attempts in the past to launch events online in more of a one-off or episode nature. This is the first time, at scale, where two behemoths are getting together and saying, ‘Live is the future, and we’re gonna create a daily habit for music fans.”
Starting in July, a new online channel hosted by Yahoo will feature one live show a day for several years, plus behind-the-scenes footage and interviews in the hours preceding and following the performance, from the tour bus to the after party. This union could also include the Live Nation’s latest big announcement – Beyoncé and Jay Z’s ‘On The Run’ stadium tour. With the Yahoo partnership, Live Nation officially throws its hat into the ring alongside YouTube, Vevo, Vice and other music-adjacent players vying for a piece of the “upfront” advertising marketplace, valued at some $20 billion spent on top-tier sponsorships for broadcast television, cable and live events.