Art
311 Hypes 0 Comments

Krink & Gatorade "Expression of Bold and Intense Flavors" Fierce Collective Truck

As a part of their recently launched sport-meets-art Fierce Collective roll-out, Gatorade enlisted

As a part of their recently launched sport-meets-art Fierce Collective roll-out, Gatorade enlisted the talents of New York-based artist, Krink. The Fierce Collective represents the intersection of sport and art. While the two have, more often than not, subsisted in different spheres, the Fierce Collective enlisted a range of eight top artists and creators to capture the bold and intense flavors of the Gatorade brand, through their own artistic expression.

Working with a matte black utility truck, Krink went to work enveloping the mobile canvas in his trademark art utilizing a bold blue paint color. The blue hue gives nod to one of the mainstay flavor colors of Gatorade. From ceiling to base, the blacked out truck was covered with a concentrated segment towards the rear wheel, while all other panels of the truck including the hood, doors and wheels also received the KR treatment.

The completed truck was recently rolled out at the Venice Beach Courts this past week where the Gatorade crew was in attendance handing out free Fierce drinks while the Krink-completed truck was showcased.

Read Full Article

What to Read Next

FRANK151 Special Edition: 420 Up for Pre-Order
Art

FRANK151 Special Edition: 420 Up for Pre-Order

Coinciding with this year’s 420, cultural purveyors FRANK151 has released a special edition book

Wall Dogs: A Day in the Life of New York City Wall Advertisement Painters
Art

Wall Dogs: A Day in the Life of New York City Wall Advertisement Painters

Vocativ recently spent a day chronicling the ins and outs of what it truly means to be a New York

'The Man Behind The Mountain' A Short Film About American Folk Artist Leonard Knight
Art

'The Man Behind The Mountain' A Short Film About American Folk Artist Leonard Knight

A monument built with optimistic messages and bold colors, Salvation Mountain is located in the

Zak Noyle 'Kidnappers of Moment' By Desillusion Magazine
Art

Zak Noyle 'Kidnappers of Moment' By Desillusion Magazine

Intrigued by adventure, the road-less-traveled and inspiring individuals who document their

Wes Lang Discusses His New "The Studio" Exhibition
Art

Wes Lang Discusses His New "The Studio" Exhibition

For Wes Lang, his work boils down to an aspiration to “create beautiful things.” His most recent


Banksy Unveils New Street Piece
Art

Banksy Unveils New Street Piece

After teaming up with BNE for a World Water Day “social experiment,” the oft-controversial Banksy

Luke Monaghan Profiles 1980s LA Kingpin Baby Gangster
Art

Luke Monaghan Profiles 1980s LA Kingpin Baby Gangster

Director Luke Monaghan’s latest effort features 1980s drug kingpin “Baby Gangster,” as it delves

Blackbird Vol. 3 "War Machine"
Art Automotive

Blackbird Vol. 3 "War Machine"

In the third edition of Obscura-owned automotive publication Blackbird, the focus is on the origins

Obscura Magazine 2014 Spring Issue 15
Art

Obscura Magazine 2014 Spring Issue 15

The latest issue of Obscura Magazine marks a shift in direction for the Hong Kong-based publication

Huck Presents Thierry Noir "Painting Walls"
Art

Huck Presents Thierry Noir "Painting Walls"

Just two short years after moving to Berlin by way of France, Thierry Noir became one of the

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.