As a part of their recently launched sport-meets-art Fierce Collective roll-out, Gatorade enlisted the talents of New York-based artist, Krink. The Fierce Collective represents the intersection of sport and art. While the two have, more often than not, subsisted in different spheres, the Fierce Collective enlisted a range of eight top artists and creators to capture the bold and intense flavors of the Gatorade brand, through their own artistic expression.
Working with a matte black utility truck, Krink went to work enveloping the mobile canvas in his trademark art utilizing a bold blue paint color. The blue hue gives nod to one of the mainstay flavor colors of Gatorade. From ceiling to base, the blacked out truck was covered with a concentrated segment towards the rear wheel, while all other panels of the truck including the hood, doors and wheels also received the KR treatment.
The completed truck was recently rolled out at the Venice Beach Courts this past week where the Gatorade crew was in attendance handing out free Fierce drinks while the Krink-completed truck was showcased.