Trust me, you don’t want to be locked in an intimate conversation with any notable fashion figurehead and mispronounce a brand or designer name. Not only will your verbal fumble prove to be embarrassing as your peers scoff at the ignorant blogger, you’ve also likely lost all legitimacy to your words. To help, i-D Magazine produced a brief video tutorial titled “A-Z of Pronunciation” in which a cast that includes Esmerelda Seay-Reynolds, Grace Bol, Sigrid Agren, Soo Joo, and more teach us the proper pronunciation for some of the more popular as well as difficult names in the industry. Directed by Barnaby Roper, each of the models were styled by Michelle Cameron with Lindsey Wixson taking the helm as narrator.
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