adidas Celebrates Lionel Messi's Goal Record with the adizero F50 "Messi 371"

In celebration of Lionel Messi‘s record-breaking performance over the weekend – his hat trick against Osasuna gave him a total of 371 goals for Barcelona, breaking Paulino Alcantara’s 87-year-old club record of 369 – adidas has honored the four-time Ballon d’Or winner with a commemorative “Messi 371” version of the adizero F50. In an adidas first, each pair of cleats features a different design for the left and right boots as a custom motif nods to the percentage of goals he’s scored via header, lefty, and righty. uniquely numbered #001 through #371, the boots also feature the name of Messi’s son Thiago, as well as Thiago’s date of birth. Finished with custom packaging, the “Messi 371” has already seen each and every pair scooped up via adidas.com.