The Rise of Womenswear Brands Launching Men's Collections

As a reaction to men’s interest on personal luxury goods in recent times, several influential

Fashion
10,736 Hypes 0 Comments

As a reaction to men’s interest on personal luxury goods in recent times, several influential womenswear labels have expand their foray onto to the men’s market. An example could be seen at Michael Kor’s latest New York flagship, which stocks its new menswear line alongside its usual selection of accessories and fragrances. The new strategies implemented is calculated as part of the brand’s projection that by 2017, its men’s business will generate $1 billion USD in revenue. Other labels that have responded to the trend include Tory Burch – which is set to launch a men’s accessories line in 2015 –alongside Coach, who reported that sales of men’s bags and accessories were up in the most recent quarter despite a decrease in general sales. Across the pond, British labels Christopher Kane launched a men’s range in 2011, followed by Richard Nicoll and Jonathan Saunders in 2012. In 2013, the entire menswear market expanded by an estimated five percent, roughly one percent more than womenswear. According to Euromonitor, global sales of men’s luxury good are projected to reach $110 billion USD by 2019, 36 percent from $81 billion USD in 2014. While Ralph Lauren and Tom Ford are brands that have released collections for both genders, the question remains in whether brands synonymous to femininity can make the transition in creating coveted designs appealing to the opposite sex.

Read Full Article

What to Read Next

'The Lord of the Rings' TV Series Sets Amazon Premiere Date and Releases First-Look Image
Entertainment

'The Lord of the Rings' TV Series Sets Amazon Premiere Date and Releases First-Look Image

The series officially wrapped production on August 2.

Xander Schauffele Wins Olympic Gold Medal in Men’s Golf
Sports

Xander Schauffele Wins Olympic Gold Medal in Men’s Golf

Sharing the victory with the United States and his father.

The New Band-Sanctioned Led Zeppelin Documentary Is Complete
Music

The New Band-Sanctioned Led Zeppelin Documentary Is Complete

And receives an official title.


Here's an On-Foot Look at the Air Jordan 3 "Pine Green"
Footwear

Here's an On-Foot Look at the Air Jordan 3 "Pine Green"

This holiday season offering from Jordan Brand channels heavy Oregon PE vibes.

Nike Air Max 1 “Olympic”
Footwear

Nike Air Max 1 “Olympic”

Nike adds to its iconic Air Max 1 line with a new “Olympic” iteration. Featuring a premium tumbled

BASE Object Design Launches Objects "001", "002" and "003"
Design

BASE Object Design Launches Objects "001", "002" and "003"

The design team behind BASE are proud to launch the first three objects in their ambitious product

Pianist Genius Plays Original Nintendo Themes After Only Hearing Them Once
Entertainment

Pianist Genius Plays Original Nintendo Themes After Only Hearing Them Once

In the lead-up to the duo’s Indiegogo campaign to fund their YouTube channel “Player Piano” which

Illustrator Clemens Habicht Designs a 1,000-Piece CMYK Color Gamut Jigsaw Puzzle
Art

Illustrator Clemens Habicht Designs a 1,000-Piece CMYK Color Gamut Jigsaw Puzzle

In a concerted exercise of masochism, German illustrator Clemens Habicht has turned the CMYK color

ZHU featuring GoldLink - Paradise Awaits Part 2
Music 

ZHU featuring GoldLink - Paradise Awaits Part 2

The mysterious electronic producer ZHU returns with this dope downtempo reboot to “Paradise


Knight of Cups Movie Trailer featuring Christian Bale, Cate Blanchett and Natalie Portman
Entertainment

Knight of Cups Movie Trailer featuring Christian Bale, Cate Blanchett and Natalie Portman

Known most recently for his mind-boggling 2011 film Tree of Life which won the Palme d’Or at Cannes

FRANK151 Chapter 58: FRANKSOSA Curated by Chief Keef
Art

FRANK151 Chapter 58: FRANKSOSA Curated by Chief Keef

Fashion and culture publication FRANK151 joins Chief Keef to announce chapter 58 dubbed FRANKSOSA.

Tony Hawk x Guerlain Chicherit x MINI John Cooper Works "Night Riders" Promo Video
Automotive

Tony Hawk x Guerlain Chicherit x MINI John Cooper Works "Night Riders" Promo Video

Legendary skateboarder Tony Hawk and rally driver Guerlain Chicherit join forces in the “Night

Bottega Veneta's Tomas Maier Campaigns to Preserve Japanese Modernist Landmarks
Design

Bottega Veneta's Tomas Maier Campaigns to Preserve Japanese Modernist Landmarks

For all of its progression, Japanese culture can also be said to be fairly sentimental with respect

Theophilus London Announces 'Vibes' Tour With Father and Doja Cat
Music 

Theophilus London Announces 'Vibes' Tour With Father and Doja Cat

Brooklyn’s Theophilus London revealed earlier today that he’ll be hitting the road for a concert


More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.