Monokel Eyewear Explores Scandinavia's Summer Myths in the #TRUEDITIONS Photo Essay

Thanks to its raw, simplistic aesthetics and clever creative projects, Stockholm-based eyewear

Fashion
442 Hypes 0 Comments

Thanks to its raw, simplistic aesthetics and clever creative projects, Stockholm-based eyewear brand Monokel has quickly generated a strong following around the globe. In it’s latest campaign dubbed #TRUEDITIONS, the brand has partnered with photographer Crista Leonard to investigate five myths that surround Scandinavian summers, including “The Dancing License,” “Midsummer,” “Freedom to Roam,” “Nude Sunday” and “Midnight Sun.” Although we’ve presented an abbreviated look at the project above, #TRUEDITIONS can be seen in full at Monokel’s official webpage and will be released as a book in early spring at select stockists. Be sure to follow Monokel on both Instagram and Facebook to stay updated on its latest drops.

Read Full Article

What to Read Next

Oliver Peoples Collaborates With Brunello Cucinelli in Timeless Eyewear Range
Fashion

Oliver Peoples Collaborates With Brunello Cucinelli in Timeless Eyewear Range

The LA-based eyewear brand takes a Roman Holiday.

Daily Paper X KOMONO’s Second Eyewear Collab Arrives Just in Time for Summer
Fashion

Daily Paper X KOMONO’s Second Eyewear Collab Arrives Just in Time for Summer

A reinvented silhouette inspired by Daily Paper’s SS21 custom-made lace design.

Gentle Monster Explores Digital Emotions in First Moncler Genius Collaboration
Fashion 

Gentle Monster Explores Digital Emotions in First Moncler Genius Collaboration

Presented by Gentle Monster
Check out the conceptual eyewear brand’s debut at this year’s ground-breaking show.


Stüssy Reveals Three Eyewear Pieces for the Summer
Fashion

Stüssy Reveals Three Eyewear Pieces for the Summer

Made in Japan.

Knickerbocker MFG Presents Collaborations with Brooklyn Denim Co. & Schott NYC
Fashion

Knickerbocker MFG Presents Collaborations with Brooklyn Denim Co. & Schott NYC

Brooklyn-based Knickerbocker MFG. Co. has just launched two separate collaborations with Brooklyn

Arternative 2014 Fall/Winter Lookbook
Fashion

Arternative 2014 Fall/Winter Lookbook

If you don’t know much about Antwerp, Arternative’s new 2014 fall/winter lookbook will surely

André 3000 Felt Like A "Sell Out" During OutKast's Reunion Tour
Music 

André 3000 Felt Like A "Sell Out" During OutKast's Reunion Tour

While everyone felt that an OutKast reunion tour was long overdue, one half of the legendary

visvim 2014 Fall/Winter FBT AMDO-FOLK
Footwear

visvim 2014 Fall/Winter FBT AMDO-FOLK

visvim presents a new version of their visvim FBT, which has been an iconic representation of the

Pharrell Recieves His Own Star On Hollywood Walk Of Fame
Music 

Pharrell Recieves His Own Star On Hollywood Walk Of Fame

Pharrell Williams continues on his quest for global domination today as the renaissance man, quite


Swarovski x BUSCEMI 125MM Sneaker
Footwear

Swarovski x BUSCEMI 125MM Sneaker

Luxury footwear brand BUSCEMI gets even more glamorous with its latest collaboration

ROK Coffee Grinder Delivers $600 Grinder Performance for 1/3 the Price
Design

ROK Coffee Grinder Delivers $600 Grinder Performance for 1/3 the Price

UK-based coffee aficionados ROK introduces an advanced coffee grinder delivering supreme

Jordan Spiz'ike iD "Liquid Metal"
Footwear

Jordan Spiz'ike iD "Liquid Metal"

Following the trend of metallic colorways as seen on the “Liquid Metal Elephant Print” pair last

Rich Homie Quan - Around The World (Produced by Metro Boomin & Zaytoven)
Music 

Rich Homie Quan - Around The World (Produced by Metro Boomin & Zaytoven)

Dequantes Lamar aka Rich Homie Quan has been lighting it up in the name of his hometown Atlanta but

Coldplay Reveals Title of Upcoming Album
Music 

Coldplay Reveals Title of Upcoming Album

At only seven months old Coldplay’s sixth studio album Ghost Stories is far from being news of the

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.