Très Bien Has Continued Success with Revenues of $5.6 Million in 2014
Swedish men’s fashion retailer Très Bien bridges the gap between high fashion and streetwear
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Swedish men’s fashion retailer Très Bien bridges the gap between high fashion and streetwear through a unique product strategy utilizing its e-commerce capabilities. Opening its first brick and mortar store in 2006 in Malmö, Sweden, two brothers Hannes and Simon Hogeman along with childhood friends Jakob Törnberg and Björn Linden took advantage of an increasing interest in streetwear and men’s fashion in addition to a substantial growth in internet business. A unique strategy dedicated towards high quality products and standards in regards to both Très Bien’s brand offerings and its own in-house brand allows the Swedish retailer to differentiate itself from other competitors by offering high-quality products that customers value, allowing it to charge a premium price, leading to milestone revenues north of $5.6 million strictly off its e-commerce site after officially closing its brick and mortar. Head over to the Très Bien online store and read the full feature on the Swedish retailer’s success over at the Business of Fashion.