Kazumasa Nagai x PLEATS PLEASE ISSEY MIYAKE Pop-Up Store

ISSEY MIYAKE first introduced the Pleats Please line back in 1989, and it has been developed every season thereafter. A collection of products for the brand was recently launched in collaboration with Japanese graphic designer Kazumasa Nagai with a week-long pop-up shop visualized by Keisuke Fujiwara to celebrate and promote the release. Fujiwara transformed the playful geometries of graphics into various architectural details creating a spatial experience. Each item is based on the theme of Nagai’s five animals feature poster ‘life,’ originally painted by Nagai in 1993, with rectangular objects imitating the beast-like forms that are shaped to create hanger racks, or function as shelves to display other items. These bold and quirky characteristics are partnered with a plain white backdrop in-contrast with the vibrant displays and artwork.