Urbantainer Lights Up adidas Flagship Store with Boost Energy Lab

adidas and URBANTAINER teamed-up to create the Boost Energy Lab experience space at the adidas flagship store in Myeongdong, South Korea. The unified brand experience has been executed flawlessly once again by URBANTAINER, following the much acclaimed Springblade Innovation Lab. The architecture firm created two different areas within the Boost Energy Lab. The Display Zone highlights the functionality and cushioning design of the Boost and is represented by acrylic cylinders to express the formation and movement, whereas the Experience Zone allows the visitors to get interactive and fully experience the Boost Running Shoe by performing physical activities using the LED panel installations. Check out the video for the visuals.