LeBron James Leads Cleveland in Stunning "Together" Nike Basketball Commercial

There’s something about LeBron James‘s recurrence in Cleveland that seems triumphant, even before his team steps onto the court. Nike teamed up with Wieden+Kennedy to produce a commercial commemorating the Cleveland Cavaliers‘ home opener against the New York Knicks. In it, we find LeBron immersing not just the starting five, but the entirety of Cleveland, in a last rally for what (by most accounts) looks like a championship-caliber campaign. As “Together” is undeniably tinged with the same feeling of November 2003 – when a certain New York rapper dropped what was billed as his ‘last’ album – enjoy the drumroll for LeBron James ushering Ohio to the world with the piece above.