Kendrick Lamar's "i" is the Official Anthem of the 2014-15 NBA Season

Today two years ago, Kendrick Lamar released his critically-acclaimed major label debut good kid,

Music 
219 0 Comments

Today two years ago, Kendrick Lamar released his critically-acclaimed major label debut good kid, m.A.A.d city. Coinciding with this anniversary, his latest song, “i,” has been named the official anthem for the upcoming 2014-15 NBA Season. The song can already be heard in the new NBA On TNT spot, and will be featured in the league’s commercials throughout the year. On top of that, K. Dot will headline a special fan fest/viewing party outside The Q for the Cleveland Cavaliers’ opening game against the Knicks on October 30. “i” has previously been featured in the trailer for Chris Rock’s Top Five movie, which was co-produced by Rock, JAY Z and Kanye West.

Read Full Article

What to Read Next

Kendrick Lamar Reveals Official Meaning Behind "Not Like Us"
Music

Kendrick Lamar Reveals Official Meaning Behind "Not Like Us"

“I’m thinking of me and whoever identifies with that.”

Drake and Kendrick Lamar Diss Tracks Generated a Combined $15.3 Million USD in Revenues
Music

Drake and Kendrick Lamar Diss Tracks Generated a Combined $15.3 Million USD in Revenues

With Kendrick’s “Not Like Us” leading the pack.

Tyler, the Creator Surprise Drops a Remix of Kendrick Lamar's "Hey Now"
Music

Tyler, the Creator Surprise Drops a Remix of Kendrick Lamar's "Hey Now"

Titled “That Guy,” Tyler freestyles over the track and releases an accompanying music video.


SZA Responds to the Possibility of Releasing Joint Album With Kendrick Lamar
Music

SZA Responds to the Possibility of Releasing Joint Album With Kendrick Lamar

SZA and Kendrick are set to go on tour together later this year.

Jerome LOL featuring Sara Z – All That I Am
Music 

Jerome LOL featuring Sara Z – All That I Am

Jerome Potter, aka Jerome LOL, the L.A. producer and half of the electronic doublet DJ Dodger

A Look at the Fondation Louis Vuitton's Opening Exhibitions
Art

A Look at the Fondation Louis Vuitton's Opening Exhibitions

To commemorate the opening of the Frank Gehry-designed Fondation Louis Vuitton, the luxury label

Nike Air Max 1 Deluxe "Hyper Cobalt Safari"
Footwear Fashion

Nike Air Max 1 Deluxe "Hyper Cobalt Safari"

Dropping over the weekend alongside the “Infrared Safari” edition of the Air Max 90 is a

Meek Mill featuring Lil Boosie – F*ck You Mean
Music 

Meek Mill featuring Lil Boosie – F*ck You Mean

Check out this new joint “F*ck You Mean” by Meek Mill featuring Louisiana legend, Boosie Badazz,

A Closer Look inside the New Monocle Store and Office
Fashion

A Closer Look inside the New Monocle Store and Office

Feted as one of todays’ go-to authorities for ‘A briefing on global affairs, business, culture and


Kendrick Lamar's "i" Has Been Named the Official Anthem for the 2014-2015 NBA Season
Music

Kendrick Lamar's "i" Has Been Named the Official Anthem for the 2014-2015 NBA Season

Two years after releasing his seminal debut album, good kid, m.A.A.d city, Kendrick Lamar continues

Upper Deck Set to Release Autographed Air Jordan Shoe Cards
Footwear Fashion

Upper Deck Set to Release Autographed Air Jordan Shoe Cards

Upper Deck is set to release its “Exquisite Collection,” which combines sports card and sneaker

Check Out the Trailer for the Remastered Version of '2001: A Space Odyssey'
Entertainment

Check Out the Trailer for the Remastered Version of '2001: A Space Odyssey'

Almost half a century after it first hit the movie theaters, a new trailer for Stanley Kubrick’s

Low Pros featuring Travi$ Scott "100 Bottles" Music Video
Music

Low Pros featuring Travi$ Scott "100 Bottles" Music Video

A-Trak and Lex Luger – collectively known as Low Pros – have released the official music video for

The Celestics (Kaytranada & Louie P) - Charles Barkley
Music 

The Celestics (Kaytranada & Louie P) - Charles Barkley

Kaytranada and his brother Louie P, collectively known as The Celestics, bring forth the visual

More ▾