Kendrick Lamar’s "i" Featured on 'NBA On TNT' Commercial

Kendrick Lamar continues to widen his universal appeal, most recently by attaching his popular new song “I” to the NBA TNT commercial. The track, which first appeared in September, is said to be the lead single from his upcoming yet-to-be-titled third studio album. The Compton artist’s release has been met with generally positive review since its introduction and now the NBA has chosen the song as their theme music. Check out the full advertisement which shows Lamar spitting out the single amongst bright lights, high energy and hype gameplay clips.