The Trade Show Grind: A Day with Andy Song of Flexfit at Agenda Long Beach

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07:00: I moved to California from New York City in 2009, then settled in downtown Long Beach in February of 2010. That said, it’s probably the most diverse place I’ve ever lived. Agenda Long Beach is a 10-minute walk from here.

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07:15: Starting the day with an omelette at the Omelette Inn. They have the best salsa here – it

07:15: Starting the day with an omelette at the Omelette Inn. They have the best salsa here – it goes with anything. The spot is only open until 2 p.m. though.

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08:30: Agenda Show founder Aaron Levant in the background, wearing all black – as usual.

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08:45: Preparing for Day 1 after setting up with the team.

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09:00: The CLSC x Agenda "110" snapback came out amazingly well. Josh (of CLSC) will also be doing

09:00: The CLSC x Agenda "110" snapback came out amazingly well. Josh (of CLSC) will also be doing an art installation for Bascamp at Agenda New York City as well.

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09:15: Flexfit and Basecamp are very grateful to have Benjie Escobar participating in the show.

09:15: Flexfit and Basecamp are very grateful to have Benjie Escobar participating in the show. He's one of the best dudes in the industry.

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09:30: Crazy view from above the show floor.

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10:00: Morning meetings with Punkerpat (behind Andrew) and Shawn Grant from Hurley.

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10:30: The Basecamp space was created to showcase creative talents alongside special product. It's

10:30: The Basecamp space was created to showcase creative talents alongside special product. It's unlike more traditional tradeshow booths I've seen. The bar is behind a mirror wall, with a small window cut out.

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11:00: Sometimes it's necessary to hide in the back and work away from the bustle of the show floor.

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13:00: Freerange's Original Chicken Sandwich is a must-have.

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16:00: Hanging with Hans and Bobby at Mauli Ola Foundation. They're a group of world-class surfers

16:00: Hanging with Hans and Bobby at Mauli Ola Foundation. They're a group of world-class surfers that teach child cystic fibrosis and cancer patients to surf. If you're in Hawai'i, check them out in North Shore.

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17:00: The finished product from Benjie. Can't believe it only took him two days. Jin and John Hall

17:00: The finished product from Benjie. Can't believe it only took him two days. Jin and John Hall were his assistants throughout the process.

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18:15: A sneak peek at the In4mation x Agenda reversible bucket hat developed for Agenda in New

18:15: A sneak peek at the In4mation x Agenda reversible bucket hat developed for Agenda in New York City. It has raw denim on one side and an all-over sublimation print on the other.