adidas Originals Highlights the New ZX FLUX and the Team Behind It

adidas Originals present this new video of Design Director Sam Handy and Business Unit Director Torben Shumacher highlighting the new ZX FLUX. Building on a heritage that has developed since the ZX 8000 silhouette was first launched in 1989, this latest edition is markedly different and aims to break new ground using just the essentials. Aside from just the technical features of the shoe, which include the trademark TPU heel cage for support, Handy and Shumacher elaborate on the shoe’s potential impact stylistically, particularly the ZX FLUX’s ability to act as a canvas for various designs including photographic prints.