Stevie Williams and Stefan Janoski Talk About Their Latest Brand Asphalt Yacht Club

2013 has been, in many ways, a renaissance year for the skateboarding world. As storied companies

Fashion
6,367 Hypes 0 Comments

2013 has been, in many ways, a renaissance year for the skateboarding world. As storied companies such as Girl, Plan B and Alien Workshop have lost some of their benchmark veterans, many new companies are beginning to form in their wake. While Stevie Williams and Stefan Janoski have both retained their longtime sponsors, they’ve also applied their renowned business savvy to a new venture: Asphalt Yacht Club. Previously, Williams has created an underground movement with DGK, while Janoski’s infamous sneaker design has quickly become a staple shoe in just about everyone’s closet. It’s safe to say that the two know what they’re doing, and building a versatile team that claims Blake Carpenter, Nyjah Huston and Justin Figueroa on the same roster has to be worth its hype. In light of the brand’s forthcoming delivery, we sat down with Williams and Janoski for a small conversation about Asphalt Yacht Club. Enjoy the interview below.


What is AYC…

What spawned the AYC and how does it differ from previous Stevie Williams fashion endeavors?

Stevie Williams: AYC is a new extension of my imagination, and a different way to express myself through fashion and skateboarding. Quality and style!

Stefan Janoski: AYC was spawned from Stevie Williams… it differs by being more than just a skate company, it’s a lifestyle company…

What’s the overall direction of the brand?

SW: The direction is simple: pushing skateboard fashion forward and producing quality material and content. Basically, looking good while you’re skating!

SJ: World domination.

How did the skate team come about?

SW: Our brand manager and I handpicked the team. We have the illest team in skateboarding apparel!

SJ: It came about from Stevie and amazing skaters wanting to do something new and cool…

“The direction is simple: pushing skateboard fashion forward and producing quality material and content. Basically, looking good while you’re skating!”

Stevie Williams speaks about the overall
direction of AYC


Building and creating Asphalt Yacht Club…

Who chose and how did the name Asphalt Yacht Club come about?

SW: There were a few different names that we had in the bag. AYC stood out the most and it represented how I made it and how I live today. It’s about starting from one point to get to another.

How has the process been to build up your debut retail line?

SW: It’s been coming along. It’s a new brand so we still have challenges just like everyone else.

Major challenges and excitements?

SW: Exactly! Work don’t come easy these days!

SJ: New things are exciting…

“There were a few different names that we had in the bag. AYC stood out the most and it represented how I made it and how I live today. It’s about starting from one point to get to another.”

Stevie Williams speaks about how the name Asphalt Yacht Club came about


What’s coming up…

In light of the slew of new ventures being started by professional skaters from your generation (Fucking Awesome, 3D, etc.) was the timing of AYC intended to make a statement about authenticity to other, more corporate companies in skateboarding?

SW: Not at all. Great minds think alike, I guess!

SJ: It wasn’t planned out.. but I think AYC is just an amazing new clothing brand… it will speak for itself.

Further, can you touch on this ‘changing of the guards’ that is presently occurring within skating?

SW: Nothing has really changed. Skateboarding has evolved into what we all see it as today. More ways to get exposure, more money, and being able to travel and skate around the world!

SJ: Skaters after skating have always started companies; most of the top companies now were started by skateboarders, so I think it’s natural for people to start their own things…

Does AYC have a skate tour planned?

SW: Not yet! Just ads, videos, and a few autograph signings. Def in the future, though.

SJ: We just went to Miami, we will be doing lots of trips in the future…

It seems like AYC is really conceptually different from DGK – where one is ‘street,’ the other is necessarily ‘skate/streetwear.’ Does this correlate to the sequence of your [Stevie's] life at all?

SW: Absolutely!! They’re different and both a part of my imagination! For the record, AYC is my new clothing line and DGK is a skateboard company.

“Skaters after skating have always started companies; most of the top companies now were started by skateboarders, so I think it’s natural for people to start there own things…”

Stefan Janoski speaks about the ‘changing of the guards’ that is presently occurring within skating

Read Full Article

What to Read Next

Watch the Final Installment of Reebok's “Courting Greatness” Series
Footwear

Watch the Final Installment of Reebok's “Courting Greatness” Series

To commemorate the release of Allen Iverson’s Question Mid “Class of ‘16” sneaker.

Monocle to Release ‘Book on the Nordics’
Design

Monocle to Release ‘Book on the Nordics’

Showcasing the best in Scandinavian culture.

Givenchy Taps Graphic Artist Chito for Spring 2022 Pre-Collection
Fashion 

Givenchy Taps Graphic Artist Chito for Spring 2022 Pre-Collection

Presented by Givenchy
Adorned in airbrushed designs.


Nike Teases the Air Sprung Collection With a Vibrant Air Max 95
Footwear

Nike Teases the Air Sprung Collection With a Vibrant Air Max 95

Featuring a colorful upper with playful motifs in the tongue.

Big Sean & Jhené Aiko - Beware (Live on Kimmel)
Music 

Big Sean & Jhené Aiko - Beware (Live on Kimmel)

With the release date of his sophomore album Hall of Fame approaching, Big Sean keeps his

A Closer Look at the Undefeated x CLOT x Converse First String 2013 Chuck Taylor All Star
Footwear Fashion

A Closer Look at the Undefeated x CLOT x Converse First String 2013 Chuck Taylor All Star

Following a preview via Yo’Hood Fashion Festival, we now have a closer look at the Undefeated x

Reebok Shaq Attaq Black/Azure Blue
Footwear Fashion

Reebok Shaq Attaq Black/Azure Blue

Twenty-one years since its debut, the Reebok Shaq Attaq “away” black/azure blue colorway is set to

Danny Brown - Hand Stand (Produced by Darq E Freaker)
Music 

Danny Brown - Hand Stand (Produced by Darq E Freaker)

A few hours ago Danny Brown tweeted out a YouTube link to his followers, directing them to a

Mark McNairy for Club Monaco 2013 "Makers & Muses" Collection
Footwear Fashion

Mark McNairy for Club Monaco 2013 "Makers & Muses" Collection

Since bursting onto the menswear scene in 2008 with his very first collection of footwear, Mark


Under Armour Launches the Anatomix Spawn
Footwear Fashion

Under Armour Launches the Anatomix Spawn

Continuing to build on its growing line of basketball shoes, Under Armour is back again with the

Wall Street Journal Interviews J. Cole
Music 

Wall Street Journal Interviews J. Cole

Lee Hawkins of the Wall Street Journal recently sat down with J. Cole for what may be the

Saturdays Surf NYC 2013 Fall/Winter Collection
Fashion

Saturdays Surf NYC 2013 Fall/Winter Collection

Designed for both shore and city, Saturdays Surf NYC continues to expand its repertoire with a new

Lanvin Calfskin Racing Shoes
Footwear Fashion

Lanvin Calfskin Racing Shoes

Lanvin presents a unique take on a classic training silhouette with its Calfskin Racing Shoes.

adidas 2013 Fall/Winter Collection Highlight Lookbook
Fashion

adidas 2013 Fall/Winter Collection Highlight Lookbook

adidas has released a special Fall/Winter 2013 lookbook showcasing highlights from the company’s

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.