Nicola Formichetti Makes His Mark as New Artistic Director at Diesel with JOGG JEAN Video

In light of the recent appointment as artistic director of Diesel, Nicola Formichetti presents

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In light of the recent appointment as artistic director of Diesel, Nicola Formichetti presents striking visuals in celebration of the Italian brand’s latest venture — the JOGG JEANS collection. Crafted with a hybrid of traditional and progressive denim techniques, the JOGG JEANS collection sees the durability of denim with the relaxed attitude and comfort of sweatpants. With a denim exterior and a jersey, sweatpant fabric interior, the JOGG JEANS allows both comfort and flexibility — motifs which are communicated in its campaign video. Shot and directed by Tim Richardson, Formichetti enlists a cohort of street dancers who put the resilient denim into motion. Soundtracked by Azealia Banks‘ “ATM Jam,” here’s a quick glance at Formichetti’s latest creative efforts.

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