Inside Kanye West's Creative Agency DONDA

An experimental creative agency and a tribute to his late mother, Kanye West’s DONDA was first

By
Fashion
34,815 Hypes 0 Comments

An experimental creative agency and a tribute to his late mother, Kanye West‘s DONDA was first conceived as a means to spark change across the design industry with out-of-the-box ideas led by West’s most trusted forward-looking and creative thinkers. Covering everything from trailer remixes for Lindsay Lohan’s thriller The Canyons to introducing a free music writing program for troubled youths in Chicago, West has set DONDA free of any creative boundaries, with everything from energy balancing nutritional programs and amusement parks also set as very real future DONDA possibilities. Despite this wide coverage of creative topics, DONDA has remained relatively mysterious, but a recent review from VIBE takes a closer look at the agency, drawing parallels between West and Steve Jobs and tracing the early stages of its conception as far back as the days of 808 & Heartbreak in 2008.

His master plan reads like a stream-of-consciousness riff that becomes an epically ambitious screed (think Jerry Maguire’s infamous manifesto). There will be summer school programs with filmmaker Spike Jonze! An overhaul of the prison system! Nutritional consultation on achieving energy balance! Amusement parks! West tweeted: “We want to create, advertise and produce products driven equally by emotional want and utilitarian need.”

The kicker was that he intends to not just turn a profit or join the billionaire’s club. He wants to change the world through design and fill the void of late Apple cofounder Steve Jobs. A bit extreme, sure. But Kanye’s bombastic statements are expected. And for a man who secretes naked ambition and pretentious overtones from his very pores, it almost makes sense. Almost.

Check out VIBE for a full look.

Read Full Article

What to Read Next

Kanye West Reportedly Working 'DONDA' Album Again
Music

Kanye West Reportedly Working 'DONDA' Album Again

According to CyHi The Prynce.

Video of Kanye West Screaming at Chance The Rapper in the Studio Surfaces
Music

Video of Kanye West Screaming at Chance The Rapper in the Studio Surfaces

From the upcoming ‘YZY TV’ making of the DONDA album documentary.

Kanye West Unveils 'DONDA' Album Art
Music

Kanye West Unveils 'DONDA' Album Art

Just after missing the album’s supposed release date.


Forbes Disputes Kanye West's $6.6 Billion USD Net Worth
Music

Forbes Disputes Kanye West's $6.6 Billion USD Net Worth

Claiming he is not the richest Black man in the history of America.

JR's "Inside Out" Hits Los Angeles
Arts

JR's "Inside Out" Hits Los Angeles

In his signature style of free and public display of art and photography, JR brought his “Inside

Earl Sweatshirt - Lasers (Doris Trailer)
Music 

Earl Sweatshirt - Lasers (Doris Trailer)

With his debut album set to hit shelves tomorrow, Earl Sweatshirt drops off yet another interesting

A$AP Ferg x A Bathing Ape “TrapLord” T-Shirt Launch Recap
Fashion

A$AP Ferg x A Bathing Ape “TrapLord” T-Shirt Launch Recap

Coinciding with A$AP Ferg’s Trap Lord album drop, the New York rapper teamed up with A Bathing Ape


visvim 2013 Fall/Winter SUBSECTION ROOM SPRAY
Design

visvim 2013 Fall/Winter SUBSECTION ROOM SPRAY

Japanese lifestyle mainstay visvim presents a new series of SUBSECTION ROOM SPRAYS for 2013

NAISSANCE 2013 Fall/Winter Lookbook
Fashion

NAISSANCE 2013 Fall/Winter Lookbook

Leaving behind Spring/Summer 2013’s laid-back sensibility, Takashi Kumagai takes NAISSANCE towards

Janelle Monáe featuring Miguel - PrimeTime
Music 

Janelle Monáe featuring Miguel - PrimeTime

While “Q.U.E.E.N.” and “Dance Apocalyptic” showcased an upbeat energy from Janelle Monáe, her

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.